SUNDANCE NOW
CREATIVE DIRECTION, ART DIRECTION, BRANDING, ADVERTISING, PRINT, DIGITAL
Sundance Now is a targeted streaming service that delivers a gripping selection of prestige dramas, international thrillers, bone-chilling true crime, and more. Sundance Now was launched with Shudder as AMC Networks' first venture into the streaming market. Leading a scrappy group of creatives, my team and I produced branding, marketing, and product deliverables integral to Sundance Now's success. Together we proved a niche streaming service can successfully compete against the industry giants by super-serving members and delivering them curated content they actually want to watch.
